DIGITAL TRANSFORMATION OF AVIATION INDUSTRY IN UKRAINE

Abstract

The article deals with the processes involved in the digital transformation of the economy, both globally and nationally. Government initiatives aimed at digital development include eliminating legislative, institutional, fiscal and other obstacles that hinder the development of the digital economy, introducing incentives and motivations to encourage businesses and the economy as a whole to digitize, create demand and generate citizens' needs for digitization, primarily through the introduction of largescale digital transformation projects by the state, the creation and development of digital infrastructures as a basis for harnessing the benefits of the digital world in everyday life and platform to achieve economic efficiency in general. The authors explore the concept of digital economy and presents different approaches to its definition. It is noted that there are many approaches to defining the concept of the digital economy, but there is no unified one. The authors conclude that most sources see in the digital economy a new kind of economic relations based on the collection, processing, transfer of information through information technology.

It have been shown current trends in digital transformation in the aviation industry and shows the latest digital technologies developed and implemented by aviation market subjects. In today's world, increasing the competitiveness of airlines and airports is seen in increasing passenger satisfaction with flight, which is possible through the development of personalized solutions for a specific person. Existing information technologies, such as blockchain, artificial intelligence, big date, make it possible to collect and process huge amounts of information about a passenger and his preferences, and to develop proposals that are relevant to the interests of that passenger.

In the article the legislative and regulatory support for digital transformation processes in Ukraine was analyzed. The author notes that the process of digital transformation in the country is at an early stage, so the digitization of certain sectors of the economy depends on the subjects of this industry. The successful process of digital transformation of airlines and airports depends largely on the available infrastructure. Compared to the world's leading airports, Ukrainian airports have a very low level of infrastructure development and modernization plans do not involve the introduction of the latest digital technologies.