RESEARCH ON THE OVERSEAS M&AS OF CHINA'S SPORTS INDUSTRY UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE: SWOT-ANALYSIS

Abstract

As an important strategy of the national development, the “One Belt-One Road” initiative (BRI) has established the longest and most dynamic economic belt in the world. A new space for the opening of China's sports industry has also been opened by BRI. With the integration of the global economy and the sustained development of China's economy, China's dominant sports enterprises, advantageous brands and advantageous projects which are driven by the initiative of the Belt and Road Initiative (BRI) have used various policies and financial advantages to started a wave of overseas mergers and acquisitions in China's sports industry. Multinational corporations have acquired lots of valuable technology, market and other strategic resources through overseas mergers and acquisitions, thereby the market share, the capability of technical research and development were improved greatly. The overall strength of China's sports industry in international cooperation and competition has been promoted too. However, there are still many uncertainties which include external factors such as geopolitical risks, international trade protectionism, and the inadequacy of Chinese companies lead to the process of overseas mergers and acquisitions is not smooth. Therefore, the aim of China's sports industry overseas M&As can identify their own positioning and clear the direction of development. This paper uses the SWOT method to analyze the advantages, disadvantages, opportunities and threats of overseas mergers and acquisitions in China's sports industry from view of BRI. Finally, according to the SWOT analysis and the matrix which was established on it, the author comes to several conclusions which are shown as follows: promoting the overseas M&As of the sports industry with the help of BRI; expanding overseas investment of the market of sports industry which based on the global layout; promoting the core competitiveness China's sports industry by the way of strengthening the ability of independent research and core technologies; promoting the "Internet +" and "5G" emerging business investment in the area of sports industry.