THE CONCEPT AND THE ESSENCE OF STRATEGIC MANAGEMENT IN TRANSPORT COMPANIES

Abstract

In this article the essence of the concept "strategy development of transport enterprise" is revealed. Based on the results consideration of factors influence, methods analysis and research, which are precisely transport enterprises in the development and formation of the strategy development the organization and analysis of already existing views scientists on the concept of "strategy development of transport enterprise", the author offers his own vision. Namely, the strategy development of the transport enterprise is the mutualism of the main goals the enterprise and the system of management decisions the enterprises of the transport industry.

The author substantiates the use of the general procedure developing a strategy for the development of a transport enterprise, which can be represented by a certain sequence, which is formulated by the author schematically in the article, followed by a description of the recommended measures. Usually, when designing an algorithm for developing an enterprise development strategy, one does not take into account the specific features of the economy where the enterprise operates. Thus, they summarize the use of existing tools to develop an enterprise development strategy, which, above all, suggest possible variations in the combination of management decisions. Therefore, the transport industry is no exception.

The author of the article proposes the procedure and the main stages in the development of the strategy development of transport enterprises, showed a new definition of the concept "strategic competence" and use it as a tool for internal analysis of transport enterprise activity, improving the definition of the term "strategy development of transport enterprise".

The article examines the existing research experience with differences in transport services. It is clarified that the analysis of the market in which the transport company operates is determined by definition of the area activity the company, represented by services that meet the market need, research of the company's competitors in this area and disclosure of the full characteristics of the carrier market. The study determines that the functional strategies that can be applied in the context of transport companies are marketing strategies, production development strategy, R&D strategy, corporate information system development strategy and human resource management strategy. The author emphasizes that strategic analysis, together with strategic planning and control, is an integral part of strategic enterprise management.