MODERN DEVELOPMENT OF INTERNET-SHOP WITH THE APPLICATION OF DIGITALIZATION

Abstract

In the article modern development of e-shop status is investigational from application of marketing approach - digitalization. The aim of the article is research of new approaches in relation to further development of e-shops with bringing in of modern marketing instruments. In recent years, the number of Internet users in the world and in Ukraine, in particular, has risen steadily. As a result, the number of Internet commerce users and their volume grows. Consumers today choose 75% of the purchase of goods (services) through online stores, because this is, first of all, cheaper, which is extremely relevant for Ukraine in the minds of a small amount of wages. The second, equally important factor is why people choose these stores - the ability to buy everything from a screw to a helicopter, the ability to order food products delivered to the house, which saves them time significantly.

Every new today's invention pushes us forward and forcing to change, to adapt oneself to the new terms of competition at the market. As a rule, changes take place not as a result of one some invention, but through the whole complex of those or other inventions constrained inter se. Today we stand on the threshold of new revolution - digitalization. For today digital channels for work of e-shops in Ukraine are television, radio, internet, social medias and other forms. Digitalization closely interlaces from the internet marketing, but in him already worked out row technician, that allow to arrive at target audience even in a offline environment (the use of additions is in telephones, sms/mms, advertisement displays on streets and others like that).