ORGANIZATIONAL AND ECONOMIC MECHANISM OF FORMATION OF THE DEVELOPMENT STRATEGY OF ROAD TRANSPORT ENTERPRISES WITH A VALUE APPROACH USE

Abstract

Making strategic decisions at the level of road transport enterprises requires the use of effective methodological approaches to assessing development directions and choosing a mechanism for forming a strategy. Taking into account the need to attract investment, such assessments should be based on a cost approach and, accordingly, the formation of a development strategy should include taking into account cost indicators and value factors.

The article proposes an organizational and economic mechanism for forming a strategy for the development of a road transport enterprise. It provides for an assessment of strategic directions in terms of cost indicators, taking into account value factors in order to prioritize alternatives, maximize value of enterprise and optimize of the process of increasing the efficiency of economic activity in the transport services market. The scientific and methodological foundations have been developed for the formation of the development strategy using the cost approach, including a set of procedures for making managerial decisions within the framework of the proposed organizational and economic mechanism. This foundations provide a sequential transition between five blocks: determining the vision of the future road transport enterprise; study of factors of the external and internal environment; based on the results of diagnosing the conditions and factors of the external and internal environment, taking into account the mission, values, vision, setting goals and specifying development tasks; development and assessment of a set of strategic directions; justification of the optimal choice according to cost criteria and existing restrictions. The proposed scientific and practical approach to assessing the effectiveness of strategic directions, taking into account the value of the enterprise, makes it possible to determine and substantiate the most effective directions of strategic development using an integral assessment, taking into account cost indicators and value factors. It is based on the methods of multivariate statistical analysis and takes into account the specifics of road transport enterprises through general indicators production, financial and investment activities.