INNOVATIVE ACTIVITY OF COMPANIES: DEVELOPMENT OF INNOVATIVE STRATEGIES AND THEIR EVALUATION
Keywords:
innovation strategy, company, strategy selection cascade, measurement system, evaluation, innovation indicatorsAbstract
The article deals with the problem of formation and estimation of innovative strategies for the company. The place and role of innovation strategy in the system of ensuring the competitiveness of the enterprise are determined. The essence, goals and stages of formation of innovation strategy are considered. The essence of the strategy selection cascade of innovative activity, importance of innovative activity both for the enterprise, and economic development as a whole is revealed. Based on the approaches to innovation, three archetypes of innovators have been identified: market leader, learning leader, consumer needs leader.
The research methodology includes a consistent analysis of the development stages of innovation strategies; collection and analysis of information on indicators used to assess the innovation strategies of companies, taking into account the identified factors influencing innovation.
It is established that the complexity of the innovative development of the company requires the use of measurement systems in the analysis of strategies for this development. Indicators are proposed by which it is possible to evaluate the process of implementation of the innovation strategy, identify problems at all stages of implementation and find effective solutions to overcome them. Among them are: the rate of return on innovation snvestment, the number of new products, services and businesses that the company has brought to market, the number of innovative ideas put forward by employees, the ratio of implemented innovative ideas to the total number of proposals, the change in relative market value of the company relative growth of the industry market and others. It is determined that the effectiveness of innovation strategies is determined by the ability to store the appropriate amount of resources per unit of all necessary and possible beneficial effects: economic, scientific and technical, social and environmental.
