REGIONAL DIVERSIFICATION OF GLOBAL TECHNOLOGY COMPANIES' REVENUES: A COMPARATIVE ANALYSIS OF APPLE AND SAMSUNG

Abstract

The study of the geographical distribution of revenues of leading multinational technology corporations, such as Apple and Samsung, is highly relevant in the context of the transformation of global markets and changes in consumer preferences. Therefore, the purpose of the article is to study the structure and dynamics of revenues of leading technology corporations by geographical regions, and to identify the key factors affecting the regional distribution of revenues.

The analysis of these companies' revenues by region, namely, America, Europe, Greater China, Japan and other regions, not only demonstrates differences in the geographical structure of revenues, but also reflects varying degrees of dependence on individual markets, adaptation to the regulatory environment and the ability to operate sustainably in the turbulent global economy.

The geographic distribution of Apple's revenues reflects a complex interplay of market maturity, competitive dynamics, and macroeconomic factors. While the Americas remain the top consumer and generate the majority of revenues, the growing share of Europe and the potential of Asia Pacific indicate a shift in priorities. Samsung Electronics, a global leader in consumer electronics and semiconductors, demonstrates a diversified but concentrated revenue distribution in key geographic markets.

A comparative analysis of Apple and Samsung demonstrates different approaches to the geographic distribution of revenues, adaptation to regulatory conditions, consumer preferences, and regional environment risks. Apple focuses on the premium segment and the development of services, ensuring high margins in developed regions, while Samsung relies on the scale of production, diversified product portfolio and B2B segment. Strategic redeployment of production capacities, investments in localization and adaptation to local legislation allow both corporations to maintain a balance between profitability and market coverage. Thus, a regional revenue strategy should be based on flexibility, analytical sensitivity to regional challenges, and the ability to innovate in response to global changes.