ANALYSIS OF THE COMPETITIVENESS OF INTERNATIONAL COMPANIES BASED ON THE USE OF ANALYTICAL SYSTEMS

Abstract

In today's globalized world, with increased competition and uncertainty caused by the war, the issue of ensuring and maintaining the competitiveness of international business is of particular importance. The rapid development of digital technologies is transforming approaches to strategic planning and analysis of companies' market positions. Traditional methods of economic analysis are gradually losing their dominance, giving way to information analytical systems capable of providing a multi-level, comprehensive, verified and timely assessment of the market position of a business entity. These systems allow to process large volumes of data quickly, identifying key trends and hidden patterns that are not available for traditional methods.

The article presents the results of a comparative analysis of the competitiveness of organic agricultural companies operating in the international environment. Based on the data of the analytical system, the article analyzes such indicators as market scoring (MarketScore), revenue growth dynamics, financial scoring (FinScore) and foreign trade activities on the example of four companies. The study covers the period of 2021-2024, which allows us to assess the level of adaptation to crisis conditions, the dynamics of changes in the companies' market position, their growth rates, and financial stability. The results obtained can be used as a theoretical basis for further scientific research, as well as a practical tool for information and analytical support for management decision-making in the field of international business. The practical value of the study lies in the demonstration of specific mechanisms for assessing competitiveness in a crisis.

Particular attention is paid to the importance of open data and digital tools for ensuring transparency of the business environment, building trust in management decisions, attracting investment and minimizing risks. The research findings show that the use of modern analytical systems, in particular YouControl, allows companies to make informed strategic decisions in a highly turbulent market.