FEATURES OF THE EFFICIENCY OF ENTERPRISE PERSONNEL MANAGEMENT IN THE SYSTEM OF ENSURING COMPETITIVENESS AND STRATEGIC DEVELOPMENT

Abstract

This scientific article is dedicated to a comprehensive analysis of theoretical approaches to the formation of a personnel development strategy as a strategic resource of an enterprise. The author considers personnel effectiveness not only as the individual productivity of employees but as a complex concept encompassing the economic, social, and organizational components of the enterprise's activities. The article provides a comparative analysis of the views of Ukrainian scientists on the definition of personnel effectiveness and outlines key criteria for its evaluation – from the rational use of labor potential to the level of employee satisfaction and the functioning of the internal communication system.

Particular attention is paid to methods of strategic personnel management, such as planning, forecasting, performance evaluation, recruitment, and systematic training. The role of modern tools such as assessment centers, coaching, reengineering, and HR consulting in enhancing the competitiveness of organizations is revealed. The importance of forming an internal corporate culture that promotes the development of initiative, creativity, and innovative thinking among employees is emphasized.

A key element for increasing the competitiveness of an enterprise is the effective management of its employees. It is human capital that is decisive in the ability of an organization to adapt to the changing external world. The application of modern approaches to personnel management is crucial for ensuring the stable development of the enterprise and its competitive advantages.

The article argues that an effective personnel development strategy should be dynamic, adapted to the challenges of the external environment, and integrated into the overall strategy of the enterprise. The research results can be useful for specialists in the field of HR management, business leaders, and scientists engaged in the problems of strategic human resource management in the context of the modern economy.