STRATEGIC MANAGEMENT IN THE HEALTHCARE BUSINESS: ENTREPRENEURIAL APPROACHES AND MANAGEMENT PRINCIPLES

Abstract

The article presents a comprehensive analysis of strategic management in the healthcare business through the lens of entrepreneurial approaches and modern management principles. The concepts of “business” and “entrepreneurship” within the context of healthcare, highlighting their functional and economic differences and implications for practical management. The need for state support for private medicine is emphasized. The research emphasizes the growing relevance of entrepreneurial activity in the medical sphere, particularly in light of healthcare reform in Ukraine and the shift toward value-based healthcare models. The study focuses on the need for strategic thinking, economic competence, and innovation-oriented decision-making as essential components for private medical organizations.

Special attention is given to the classification and strategic use of key resources in healthcare: human, financial, material, technological, informational, and natural. The paper underlines the importance of legal and institutional frameworks for private medical entrepreneurship, as well as the principles of independence, accountability, risk-readiness, and patient-centered orientation. Through the analysis of global trends and domestic challenges, the article outlines the key conditions for successful healthcare entrepreneurship in a transforming system.

The findings contribute to the development of effective management strategies for private healthcare providers and offer valuable insights for academics, economists, and practitioners seeking to establish or modernize medical business initiatives. The principles of strategic management are proposed, including personnel development. The article underscores the role of strategic management in fostering innovation, improving service quality, and ensuring the sustainable development of healthcare enterprises in a competitive and socially significant sector.