TRANSFORMATION OF GLOBAL MARKETS UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE, AUTOMATION AND ROBOTISATION IN THE CONTEXT OF DYNAMIC ECONOMIC ENVIRONMENT

Abstract

The rapid spread of artificial intelligence, software automation and industrial robotics is changing costs, productivity and the nature of competition, transforming global markets for goods and services, labor and capital. Against the backdrop of a changing economic environment, fluctuations in demand, supply and financial flows make it difficult to predict market development, increase the unevenness of access to data, computing infrastructure and competencies, which creates risks of employment polarization, concentration of market power and technological fragmentation.

The article is devoted to the study of the impact of digital technologies, in particular artificial intelligence, as well as automation and robotization processes on the transformation of global markets for goods and services, labor and capital and to the identification of priority areas for ensuring the readiness of national economies and companies for technological shifts in the context of a dynamic economic environment. To achieve this goal, methods of analysis and synthesis of scientific approaches, logical generalization and comparative analysis, statistical and graphical-analytical methods were used.

The article examines the framework of three interconnected “layers” of transformation: artificial intelligence as a technology for data processing and decision generation; automation as process optimization and redistribution of functions between people and digital agents; robotization as a replacement or addition of physical labor with autonomous machines. It is established that in the labor market under the influence of artificial intelligence, the exposition of tasks, a shift in demand for new skills, and the need for retraining and upskilling are decisive; in commodity markets, robotization affects the cost, quality, and flexibility of production; in the service sector, generative AI reduces costs for content and office processes and accelerates the emergence of scalable digital business models; in capital markets, investment demand for computing, network, and energy infrastructure is growing. Priority areas for ensuring the readiness of national economies and companies for technological shifts have been identified: development of digital infrastructure and human capital, improvement of data regulation and competition policy, as well as policies to support professional mobility and labor market adaptation.


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